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  Search result  Your search for [author]Atkin, Douglas returned 2 records.  
 
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  Book The cutting of brands : when the customers become true believers.

by Atkin, Douglas; New York: Portfolio, 2004.

Subject: Brand name products -- Marketing -- Management; Customer loyalty; Identity psychology.

  
     
Relevance: 16.66%
 
     
  Book The culting of brands : turn your customers into true believers.

by Atkin, Douglas.; New York: Portfolio, 2004.

Subject: Brand name products -- Marketing -- Management; Customer loyalty; Identity (Psychology).

  
     
Relevance: 16.66%
 
     
 
         
         
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