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  Search result  Your search for [author]Barban, Arnold M. returned 8 records.  
 
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  Book Readings in advertising and promotion strategy.

by Barban, Arnold M.; Homewood, Ill.: R. D. Irwin, 1968.

Subject: Advertising; Sales promotion.

  
     
Relevance: 23.72%
 
     
  Book Essentials of media planning : a marketing viewpoint.

by Barban, Arnold M.; Lincolnwood, Ill., USA: NTC Business Books, 1993.

Subject: Advertising media planning; Marketing.

  
     
Relevance: 23.72%
 
     
  Book Essentials of media planning : a marketing viewpoint.

by Barban, Arnold M.; Lincolnwood, Ill., U.S.A.: NTC Business Books, 1987.

Subject: Advertising media planning; Marketing.

  
     
Relevance: 23.72%
 
     
  Book Essentials of media planning : a marketing viewpoint.

by Barban, Arnold M.; Chicago: Crain Books, 1976.

Subject: Advertising media planning; Marketing.

  
     
Relevance: 23.72%
 
     
  Book Advertising media sourcebook.

by Barban, Arnold M.; Lincolnwood, Ill.: NTC Business Books, 1989.

Subject: Advertising media planning -- United States.

  
     
Relevance: 23.72%
 
     
  Book Advertising media sourcebook and workbook / Arnold M. Barban, Donald W. Jugenheimer, Lee F. Young.

by Barban, Arnold M.; Columbus, Ohio: Grid Pub, 1975.

Subject: Advertising--United States; I. Title.

  
     
Relevance: 18.02%
 
     
  Book Advertising media sourcebook.

by Turk, Peter B.; Lincolnwood, Ill.: NTC Business Books, 1997.

Subject: Advertising media planning -- United States.

  
     
Relevance: 14.01%
 
     
  Book Advertising media : strategy and tactics.

by Jugenheimer, Donald W.; Dubuque, Iowa: Brown & Benchmark, 1992.

Subject: Advertising.

  
     
Relevance: 14.01%
 
     
 
         
         
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