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  Search result  Your search for [author]Buzzell, Robert Dow, 1933- returned 12 records.  
 
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  Book Product profitability measurement and merchandising decisions; a pilot study in retail food stores.

by Buzzell, Robert Dow, 1933-; Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1965.

Subject: Marketing; Product management.

 
     
Relevance: 37.41%
 
     
  Book Product innovation in food processing, 1954-1964 / R. D.Buzzell [and] Robert E. M. Nourse.

by Buzzell, Robert Dow, 1933-; Boston: Div. of Res., Grad.Sch. of Bus. Adm., Harvard University, 1967.

Subject: Food industry and trade--U.S; New products.

 
     
Relevance: 36.46%
 
     
  Book Marketing research and information systems : text and cases.

by Buzzell, Robert D., (Robert Dow), 1933-; New York: McGraw-Hill, 1969.

Subject: Marketing -- Management; Marketing research; Management information systems.

 
     
Relevance: 35.64%
 
     
  Book A basic bibliography on mathematical methods in marketing.

by Buzzell, Robert Dow, 1933-; [Chicago]: American Marketing Association, 1962.

Subject: Marketing -- Bibl.

 
     
Relevance: 29.34%
 
     
  Book Mathematical models and marketing management.

by Buzzell, Robert Dow, 1933-; Boston, Division of Research, Graduate School of Business Administration: Harvard University, 1964.

Subject: I. Title; Marketing--Mathematical models.

 
     
Relevance: 29.34%
 
     
  Book Marketing research and information systems ; text and cases / R. D. Buzzell [and] Donald F. Cox, with the assistance of Rex V. Brown.

by Buzzell, Robert Dow, 1933-; New York: McGraw-Hill, 1969.

Subject: I. Cox, Donald F., joint auth; II. Title; Management information systems; Marketing management; Marketing research.

 
     
Relevance: 29.34%
 
     
  Book Marketing : a contemporary analysis.

New York: McGraw-Hill, 1972.

Subject: Marketing; Sales management.

 
     
Relevance: 29.34%
 
     
  Book The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale.

by Buzzell, Robert Dow, 1933-; New York: Free Press, 1987.

Subject: I. Title; Marketing--Management; Strategic planning.

 
     
Relevance: 29.34%
 
     
  Book Marketing research and information systems : Text and cases.

by Buzzell, Robert Dow, 1933-; New York: McGraw-Hill, 1969.

 
     
Relevance: 29.34%
 
     
  Book Value added by industrial distributors and their productivity.

by Buzzell, Robert Dow, 1933-; Columbus: Bureau of Business Research, College of Commerce and Administration, The Ohio State University, 1959.

Subject: Marketing.

 
     
Relevance: 29.34%
 
     
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