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Chapman, Randall G.
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Brandmaps : the competitive marketing strategy game
.
by
Chapman, Randall G.
; Upper Saddle River, N.J.: Prentice Hall, 1997.
Subject:
Marketing -- Computer simulation
;
Product Management -- Computer simulation
.
Add to Book Cart
Relevance: 15.24%
Brandmaps : the competitive marketing strategy game
.
by
Chapman, Randall G.
; Englewood Cliffs, New Jersey: Prentice-Hall, 1988.
Subject:
Marketing -- Decision making
;
Games of strategy (Mathematics)
.
Add to Book Cart
Relevance: 15.24%
BRANDMAPS : the competitive marketing strategy game
.
by
Chapman, Randall G.
; Englewood Cliffs, N.J.: Prentice Hall, 1988.
Subject:
00BRANDMAPS
;
BRANDMAPS (Computer program)
;
Marketing -- Computer simulation
;
Marketing -- Data processing
;
Product management -- Computer simulation
;
Product management -- Data processing
.
Add to Book Cart
Relevance: 15.24%
Brandmaps : the competitive marketing strategy game
.
by
Chapman, Randall G.
; Englewood Cliffs, N.J.: Prentice Hall, 1994.
Subject:
BRANDMAPS
;
Marketing -- Computer programs
;
Marketing -- Computer simulation
;
Product management -- Computer programs
;
Product management -- Computer simulation
.
Add to Book Cart
Relevance: 15.24%
BRANDS : a marketing game
.
by
Chapman, Randall G.
; Englewood Cliffs, N.J.: Prentice Hall, 1993.
Subject:
BRANDS (Computer program)
;
Marketing -- Computer simulations
;
Marketing -- Data processing
.
Add to Book Cart
Relevance: 15.24%
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