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  Search result  Your search for [author]Clancy, Kevin J., 1942- returned 2 records.  
 
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  Book Simulated test marketing : technology for launching successful new products.

by Clancy, Kevin J., 1942-; New York: Lexington Books, 1994.

Subject: Marketing -- Computer simulation; New products -- Marketing; Test marketing.

  
     
Relevance: 28.88%
 
     
  Book Uncover the hidden power of television programming : and get the most from your advertising budget.

by Clancy, Kevin J., 1942-; Thousand Oaks, Calif.: Sage, 1999.

Subject: Television advertising -- United States; Television broadcasting -- United States; Television viewers -- United States.

  
     
Relevance: 27.26%
 
     
 
         
         
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