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  Search result  Your search for [author]Dommermuth, William P. returned 3 records.  
 
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  Book Promotion : analysis, creativity, and strategy.

by Dommermuth, William P.; Boston: PWS-Kent Pub. Co., 1989.

Subject: Marketing; Marketing -- Decision making; Consumers; Consumers -- Decision making; Sales promotion; Sales promotion -- Decision making; Advertising; Advertising -- Decision making.

  
     
Relevance: 16.31%
 
     
  Book Promotion : analysis, creativity, and strategy.

by Dommermuth, William P.; Boston, Mass.: Kent Pub. Co., 1984.

Subject: Marketing; Consumers; Sales promotion; Advertising.

  
     
Relevance: 16.31%
 
     
  Book Promotions : analysis, creativity and strategy.

by Dommermuth, William P.; Boston: Kent Pub., 1984.

Subject: Advertising; Sales promotion; Consumers; Marketing.

  
     
Relevance: 16.31%
 
     
 
         
         
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