Search Results       Your search for [author]Eicoff, Alvin. returned 1 record.           Direct marketing through broadcast media : TV, radio, cable, infomercial, home shopping & more. by Eicoff, Alvin.; Lincolnwood, Ill.: NTC Business Books, 1995. Subject: Direct marketing; Advertising media planning; Broadcast advertising.          Add to Book Cart Relevance: 20.17%