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  Search result  Your search for [author]Gershman, Michael. returned 1 record.  
     
  Book Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products.

by Gershman, Michael.; Reading, Mass.: Addison-Wesley Pub., 1990.

Subject: Marketing -- United States -- Case studies; Brand name products -- United States -- Marketing -- Case studies.

 
     
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