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  Search result  Your search for [author]Gummesson, Evert returned 4 records.  
 
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  Book Total relationship marketing from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm.

by Gummesson, Evert; Oxford: Butterworoth-Heinemann, 1999.

Subject: Relationship marketing.

  
     
Relevance: 22.35%
 
     
  Book Qualitative methods in management research.

by Gummesson, Evert, 1936-; Thousand Oaks, Calif.: Sage, 2000.

Subject: Industrial management -- Research; Action research; Participant observation; Management -- Research.

  
     
Relevance: 22.10%
 
     
  Book Qualitative methods in management research.

by Gummesson, Evert, 1936-; Newbury Park: Sage, 1991.

Subject: Industrial management -- Research; Action research; Management -- Research; Participant observation.

  
     
Relevance: 22.10%
 
     
  Book Service quality in hospitality organizations.

London: Cassell, 1996.

Subject: Hospitality industry -- Management; Customer services -- Quality control.

  
     
Relevance: 21.16%
 
     
 
         
         
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