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Your search for [author]Gutierrez, Ben Paul B returned 10 records. |
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Marketin management : a course syllabus in Business Administration 170.
by Gutierrez, Ben Paul G.; Quezon City: College of Business Administration, University of the Philippines, 2002.
Subject: Marketing management.
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Readings in consumer behavior.
by Gutierrez, Ben Paul B.; Quezon City: College of Business Administration, University of the Philippines, 2002.
Subject: Consumer behavior; Marketing.
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Readings in marketing management.
by Gutierrez, Ben Paul B.; Quezon City: College of Business Administration, University of the Philippines, 2002.
Subject: Marketing -- Management.
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Cases on marketing management in Philippine setting.
Quezon City: University of the Philippines Press, 2002.
Subject: Marketing -- Philippines -- Management -- Case studies; Marketing -- Philippines -- Decision making -- Case studies.
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Cases on marketing management in the Philippine setting : teaching notes accompanying ...
Diliman, Quezon City: University of the Philippines Press, 2004.
Subject: Marketing -- Philippines -- Management -- Case studies; Marketing -- Philippines -- Decision making -- Case studies.
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Cases on arts and culture management in the Philippine setting : teaching notes accompanying ...
Diliman, Quezon City: University of the Philippines Press, 2004.
Subject: Arts -- Philippines -- Management -- Case studies; Philippines -- Cultural policy -- Case studies.
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Marketing research and analysis : a course syllabus in Business Administration 234.
by Gutierrez, Ben Paul B; Quezon City: College of Business Administration, 2002.
Subject: Marketing research; Marketing research -- Problems, exercises, etc.
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Cases on arts and culture management in the Philippine setting.
Quezon City: University of the Philippines Press, 2003.
Subject: Arts -- Philippines -- Management -- Case studies; Philippines -- Cultural policy -- Case studies.
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Consumer behavior : cases, concepts and needings.
by Gutierrez, Ben Paul B.; Makati: Helenica, 2001.
Subject: Consumer behavior.
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Cases on marketing management in the Philippine setting.
Quezon City: University of the Philippines Press, 2002.
Subject: Marketing--Philippines; Case study--Philippines.
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