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  Search result  Your search for [author]Hoffman, K. Douglas returned 5 records.  
 
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  Book Essentials of services marketing.

by Hoffman, K. Douglas.; Fort Worth: Dryden Press, 1997.

Subject: Service industries -- Marketing.

  
     
Relevance: 17.30%
 
     
  Book Marketing : best practices.

Australlia: Thomson/South-Western, 2003.

Subject: Marketing.

  
     
Relevance: 14.06%
 
     
  Book Marketing principles and best practices.

Australia: Thompson/South-Western, 2005.

Subject: Marketing.

  
     
Relevance: 14.06%
 
     
  Book Services marketing : concepts, strategies & cases _ Services marketing : concepts, strategies and cases.

by Hoffman, K. Douglas; Australia: Thomson/South-Western, 2006.

Subject: Service industries -- Marketing.

  
     
Relevance: 14.06%
 
     
  Book Managing services marketing : text and readings.

by Bateson, John E. G.; Fort Worth, Tex.: Dryden Press, 1999.

Subject: Marketing management; Marketing management -- Case studies.

  
     
Relevance: 10.21%
 
     
 
         
         
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