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  Search result  Your search for [author]Jones, John Philip returned 7 records.  
 
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  Book How advertising works : the role of research.

Thousand Oaks, Calif.: Sage, 1998.

Subject: Advertising; Advertising -- Research.

  
     
Relevance: 15.35%
 
     
  Book Fables, fashions, and facts about advertising : a study of 28 enduring myths.

by Jones, John Philip; Thousand Oaks, Calif.: Sage, 2004.

Subject: Advertising.

  
     
Relevance: 15.35%
 
     
  Book When ads work : new proof that advertising triggers sales.

by Jones, John Philip; New York: Lexington Books, 1995.

Subject: Advertising -- Case studies; Sales promotion -- Case studies.

  
     
Relevance: 15.35%
 
     
  Book The Advertising business : operations, creativity, media planning, integrated communications.

Thousand Oaks, London: Sage Pub., 1999.

Subject: Advertising -- United States; Advertising.

  
     
Relevance: 15.35%
 
     
  Book What's in a namen : advertising and the concept of brands.

by Jones, John Philip; Lexington, Mass.: Lexington Books, 1986.

Subject: Advertising; Brand name products.

  
     
Relevance: 15.35%
 
     
  Book Microeconomics and the public economy : a defence of Leviathan.

by Cullis, John G.; Oxford: B. Blackwell, 1987.

Subject: Microeconomics; Expenditures, Public; Finance, Public.

  
     
Relevance: 13.66%
 
     
  Book Bangkok.

by Blofeld, John Eaton Calthorpe, 1913-; Amsterdam: Time-Life International, 1979.

Subject: Bangkok (Thailand) -- Description and travel.

  
     
Relevance: 11.79%
 
     
 
         
         
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