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  Search result  Your search for [author]Kassarjian, Harold H. returned 3 records.  
 
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  Book Perspectives in consumer behavior.

by Kassarjian, Harold H.; Englewood Cliffs, N.J.: Prentice Hall, 1991.

Subject: Consumer behavior; Marketing.

  
     
Relevance: 20.75%
 
     
  Book Perspectives in consumer behavior.

by Kassarjian, Harold H.; [Glenview, Ill.]: Scott, Foresman, 1968.

Subject: Consumers--Addresses, essays, lectures; I. Robertson, Thomas S., joint auth; II. Title; Motivation research (Marketing)--Addresses, essays, lectures.

  
     
Relevance: 16.87%
 
     
  Book Handbook of consumer behavior.

Englewood Cliffs, N.J.: Prentice-Hall, 1991.

Subject: Consumer behavior; Motivation research (Marketing).

  
     
Relevance: 16.50%
 
     
 
         
         
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