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  Search result  Your search for [author]Lilien, Gary L. returned 7 records.  
 
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  Book Marketing decision making : a model-building approach.

by Lilien, Gary L.; New York: Harper & Row, 1983.

Subject: Marketing -- Decision-making -- Mathematical models.

  
     
Relevance: 24.00%
 
     
  Book Marketing models.

by Lilien, Gary L., 1946-; Englewood Cliffs, N.J.: Prentice-Hall, 1992.

Subject: Marketing -- Management.

  
     
Relevance: 22.17%
 
     
  Book Marketing engineering : computer-assisted marketing analysis and planning.

by Lilien, Gary L.; Reading, Mass.: Addison-Wesley, 1998.

Subject: Marketing -- Data processing; Marketing -- Decision-making -- Data processing; Marketing -- Decision-making -- Mathematical methods.

  
     
Relevance: 22.06%
 
     
  Book Principles of marketing engineering.

by Lilien, Gary L.; [Victoria, B.C.]: Trafford Pub., 2007.

Subject: Marketing -- Data processisng; Marketing -- Decision making -- Mathematical models; Marketing -- Decision making -- Data processing.

  
     
Relevance: 17.94%
 
     
  Book New product and brand management : marketing engineering applications.

by Lilien, Gary L.; Reading, Mass: Addison-Wesley, 1999.

Subject: Marketing -- Management; Brand name products -- Management; Marketing -- Data processing.

  
     
Relevance: 17.94%
 
     
  Book New products and brand management : marketing engineering applicationns / Gary L. Lilien, Arwind Rangaswamy; co sponsored by Institute for the Study of business markets.

by Lilien, Gary L.; Reading, Mass.: Addison Wesley, 1999.

Subject: Brand name products--Management; Marketing--Data processing; Marketing--Management.

  
     
Relevance: 17.94%
 
     
  Book Excellence in management science practice : a readings book.

by Assad, A.; Englewood Cliffs, N.J.: Prentice Hall, 1992.

Subject: Management science; Operations research.

  
     
Relevance: 15.24%
 
     
 
         
         
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