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Your search for [author]Lilien, Gary L. returned 7 records. |
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Marketing decision making : a model-building approach.
by Lilien, Gary L.; New York: Harper & Row, 1983.
Subject: Marketing -- Decision-making -- Mathematical models.
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Marketing models.
by Lilien, Gary L., 1946-; Englewood Cliffs, N.J.: Prentice-Hall, 1992.
Subject: Marketing -- Management.
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Marketing engineering : computer-assisted marketing analysis and planning.
by Lilien, Gary L.; Reading, Mass.: Addison-Wesley, 1998.
Subject: Marketing -- Data processing; Marketing -- Decision-making -- Data processing; Marketing -- Decision-making -- Mathematical methods.
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Principles of marketing engineering.
by Lilien, Gary L.; [Victoria, B.C.]: Trafford Pub., 2007.
Subject: Marketing -- Data processisng; Marketing -- Decision making -- Mathematical models; Marketing -- Decision making -- Data processing.
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New product and brand management : marketing engineering applications.
by Lilien, Gary L.; Reading, Mass: Addison-Wesley, 1999.
Subject: Marketing -- Management; Brand name products -- Management; Marketing -- Data processing.
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New products and brand management : marketing engineering applicationns / Gary L. Lilien, Arwind Rangaswamy; co sponsored by Institute for the Study of business markets.
by Lilien, Gary L.; Reading, Mass.: Addison Wesley, 1999.
Subject: Brand name products--Management; Marketing--Data processing; Marketing--Management.
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Excellence in management science practice : a readings book.
by Assad, A.; Englewood Cliffs, N.J.: Prentice Hall, 1992.
Subject: Management science; Operations research.
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