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Marconi, Joe
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Public relations : the complete guide
.
by
Marconi, Joe
; Australia: American Marketing Association/Thomson, 2004.
Subject:
Public relations
;
Public relations -- United States
.
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Relevance: 18.50%
Image marketing : using public perceptions to attain business objectives
.
by
Marconi, Joe.
; Lincolnwood, Ill.: NTC Business Books, 1996.
Subject:
Corporate image
;
Advocacy advertising
;
Public relations
;
Mass media and business
.
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Relevance: 18.50%
Beyond branding : how savvy marketers build brand equity to create products and open new markets
.
by
Marconi, Joe
; Chicago, Ill.: Probus Pub. Co., 1993.
Subject:
Brand name products
;
Brand choice
;
Product management
.
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Relevance: 18.50%
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi
.
by
Marconi, Joe
; Chicago, IL: NTC Business Books, 1999.
Subject:
Accession No. B-34305 1999
;
Brand name products--Marketing
.
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Relevance: 18.50%
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