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Michaelson, Gerald A.
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Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers _ Strategies for marketing
.
by
Michaelson, Gerald A.
; New York: McGraw-Hill, 2004.
Subject:
Marketing
;
Sunzi, -- 6th cent. B.C. -- Sunzi bing fa
.
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Sunzi bing fa. English _ Sun Tzu : the art of war for managers : 50 strategic rules _ Art of war for managers
.
by
Sunzi, 6th cent. B.C.
; Avon, Mass.: Adams Media, 2001.
Subject:
Industrial management
;
Military art and science -- Early works to 1800-
;
Success in business
.
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