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  Search result  Your search for [author]Mooij, Marieke K. de, 1943- returned 2 records.  
 
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  Book Global marketing and advertising : understanding cultural paradoxes.

by Mooij, Marieke K. de, 1943-; Thousand Oaks, Calif.: Sage, 2005.

Subject: Target marketing -- Cross-cultural studies; Advertising -- Cross-cultural studies; Consumer behavior -- Cross-cultural studies.

  
     
Relevance: 32.49%
 
     
  Book Consumer behavior and culture : consequences for global marketing and advertising.

by Mooij, Marieke K. de, 1943-; Thousand Oaks, Calif.: Sage, 2004.

Subject: Consumer behavior -- Cross-cultural studies; Consumers -- Psychology; Marketing.

  
     
Relevance: 32.49%
 
     
 
         
         
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