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Your search for [author]Newman, Bruce I. returned 3 records. |
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The mass marketing of politics : democracy in an age of manufactured images.
by Newman, Bruce I.; Thousand Oaks, Calif.: Sage, 1999.
Subject: Electioneering -- United States; Marketing -- United States; Presidents -- United States -- Election; Democracy -- United States; United States -- Politics and government -- 20th century.
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The marketing of the president : political marketing as campaign strategy.
by Newman, Bruce I.; Thousand Oaks, CA: Sage Publications, 1994.
Subject: Presidents -- United States -- Election; Campaign management -- United States; Electioneering -- United States; Marketing -- United States.
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Customer behavior : consumer behavior and beyond.
by Sheth, Jagdish N.; Fort Worth: The Dryden Press, 1999.
Subject: Consumer behavior; Marketing.
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