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Nicosia, Francesco M.
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Advertising, management, and society : a business point of view
.
by
Nicosia, Francesco M.
; New York: McGraw-Hill, 1974.
Subject:
Advertising -- United States
;
Advertising
.
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Relevance: 26.45%
Consumer decision processes; marketing and advertising implications
.
by
Nicosia, Francesco M.
; Englewood Cliffs, N. J: Prentice-Hall, 1966.
Subject:
Consumers
;
Consumption (Economics)
;
I. California. University. School of Business Administration
;
II. California. University. SURVEY Research Center
;
II. Title
.
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Relevance: 20.39%
Behavioral models for market analysis : foundations for marketing action
.
Hindsdale, Ill.: Dryden Press, 1977.
Subject:
Marketing research
;
Consumers
;
Competition
.
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Relevance: 19.94%
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