Search Results       Your search for [author]Preston, Ivan L., 1931- returned 1 record.           The great American blow-up : puffery in advertising and selling. by Preston, Ivan L., 1931-; Madison: University of Wisconsin Press, 1975. Subject: Advertising -- United States; Advertising laws -- United States; Salesmen and salesmanship; Selling.          Add to Book Cart Relevance: 21.81%