Search Results       Your search for [author]Reuijl, Jan C. returned 1 record.           On the determination of advertising effectiveness : an empirical study of the German cigarette market. by Reuijl, Jan C.; Boston: Kluwer-Nijhoff Pub., 1982. Subject: Advertising -- Cigarettes -- Germany (West); Advertising; Cigarette industry -- Germany (West); Industrial concentration.          Add to Book Cart Relevance: 20.40%