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  Search result  Your search for [author]Rust, Roland T. returned 5 records.  
 
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  Book Customer equity management.

by Rust, Roland T.; Upper Saddle River, N.J.: Pearson/Prentice Hall, 2005.

Subject: Customer equity -- Management.

  
     
Relevance: 23.21%
 
     
  Book Service marketing.

by Rust, Roland T.; New York: HarperCollins College Publishers, 1996.

Subject: Service industries -- Marketing; Customer services.

  
     
Relevance: 23.21%
 
     
  Book Advertising media models : a practical guide.

by Rust, Roland T.; Lexington, Mass.: Lexington Books, 1986.

Subject: Advertising media planning -- Mathematical models.

  
     
Relevance: 17.63%
 
     
  Book Service marketing.

by Rust, Roland T.; New York: HarperCollins College Pub., 1996.

Subject: Customer services; Service industries -- Marketing.

  
     
Relevance: 17.63%
 
     
  Book Service quality : new directions in theory and practice.

Thousand Oaks, Calif.: Sage Publications, 1994.

Subject: Customer services -- Quality control; Consumer satisfaction.

  
     
Relevance: 17.24%
 
     
 
         
         
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