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  Search result  Your search for [author]Schyberger, Bo W:son, 1927- returned 2 records.  
 
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  Book Methods of readership research; a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point of view.

by Schyberger, Bo W:son, 1927-; Lund, Cleerup: 1965.

Subject: Advertising research; I. Title; Readership SURVEYS--Methodology.

  
     
Relevance: 36.53%
 
     
  Book Media selection.: Efficient procedures of press media allocation.

by Schyberger, Bo W:son, 1927-; [Stockholm]: Bonnier, 1970.

Subject: Advertising media planning.

  
     
Relevance: 36.53%
 
     
 
         
         
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