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  Search result  Your search for [author]Selnow, Gary W. returned 2 records.  
 
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  Book Planning, implementing, and evaluating targeted communication programs : a manual for business communicators.

by Selnow, Gary W.; New York: Quorum Books, 1987.

Subject: Communication in management -- United States; Advertising media planning -- United States; Mass media -- United States -- Audiences.

  
     
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  Book Society's impact on television : how the viewing public shapes television programming.

by Selnow, Gary W.; Westport, Conn.: Praeger, 1993.

Subject: Television programs -- United States -- Planning; Television viewers -- United States -- Attitudes.

  
     
Relevance: 23.87%
 
     
 
         
         
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