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Smith, Samuel Van Dyke, comp.
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Readings in marketing information systems ; a new era in marketing research / S. V. Smith, Richard H. Brien [and] James E. Stafford
.
by
Smith, Samuel Van Dyke, comp.
; Boston: Houghton Mifflin, 1968.
Subject:
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Marketing management
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Marketing research
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Managerial marketing policies and decisions
.
by
Meloan, Taylor W., comp.
; Boston: Houghton Mifflin, 1970.
Subject:
Marketing -- Addresses, essays, lectures
;
Marketing -- Management -- Addresses, essays, lectures
.
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