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Thorelli, Hans Birger, 1921-
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The information seekers : an international study of consumer information and advertising image
.
by
Thorelli, Hans Birger, 1921-
; Cambridge, Mass.: Ballinger Pub., 1975.
Subject:
Consumers -- United States
;
Advertising
;
Consumer education -- Germany (West)
;
Consumer education -- United States
;
Consumers -- Germany (West)
.
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Relevance: 42.80%
INTOP, international operations simulation, player's manual
.
by
Thorelli, Hans Birger, 1921-
; [New York]: Free Press of Glencoe, 1963.
Subject:
Management games
;
Commerce
.
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Relevance: 34.88%
International marketing strategy
.
New York: Pergamon Press, 1990.
Subject:
Export marketing
;
Marketing
;
International business enterprises -- Management
.
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Relevance: 34.13%
Strategy + structure = performance : the strategic planning imperative
.
Bloomington: Indiana University Press, 1977.
Subject:
Corporate planning -- Congresses
;
Industrial Management -- Congresses
.
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Relevance: 32.73%
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