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Your search for [subject]Advertising -- Psychological aspects returned 32 records. |
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Factors affecting processing of print advertisements and their effects on attitude change / Ma. Rowena Viola Villarama.
by Villarama, Ma. Rowena Viola.; 2001.
Subject: Advertising -- Psychological aspects; Advertising, Newspaper; Advertising, Magazine.
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Media sexploitation.
by Key, Wilson Bryan.; New York: New American Library, 1976.
Subject: Advertising -- Psychological aspects; Advertising -- United States.
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Media sexploitation.
by Key, Wilson Bryan, 1925-; New York: New American Library, 1976.
Subject: Advertising -- Psychological aspects; Advertising -- United States.
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Subliminal seduction : ad media's manipulation of a not so innocent America.
by Key, Wilson Bryan, 1925-; New York: New American Library, 1981.
Subject: Advertising -- United States; Advertising -- Psychological aspects.
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Advertising psychology and research :.
New York: McGraw-Hill, 1950.
Subject: Advertising -- Psychological aspects; Advertising research.
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Social communication in advertising : persons, products & images of well-being.
by Leiss, William; New York: Routledge, 1990.
Subject: Advertising -- Social aspects; Advertising -- Psychological aspects.
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Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association.
by Bogart, Leo, ed.; Chicago: American Marketing Association, 1966.
Subject: Advertising research; Advertising--Psychological aspects--Addresses, essays, lectures; I. Bauer, Raymond Augustine, 1916-; II. American Marketing Association. Media Reseach Committee; III. Title.
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Advertising : a behavioral approach for managers.
by Faison, Edmund W. J., 1926-; New York: Wiley, 1980.
Subject: Advertising; Advertising -- Psychological aspects.
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Emotion in advertising : theoretical and practical explorations.
New York: Quoron Books, 1990.
Subject: Advertising -- Psychological aspects; Advertising -- Research; Human information processing -- Research.
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The Marketing power of emotion.
by O'Shaughnessy, John.; Oxford: Oxford University Press, 2003.
Subject: Consumer behavior; Consumer -- Psychology; Marketing -- Psychology; Advertising -- Psychological aspects; Decision making -- Psychological aspects.
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