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Advertising--Psychological aspects--Addresses, essays, lectures
returned
1
record.
Psychology in media strategy : proceedings of a syposium sposored by the American Marketing Association
.
by
Bogart, Leo, ed.
; Chicago: American Marketing Association, 1966.
Subject:
Advertising research
;
Advertising--Psychological aspects--Addresses, essays, lectures
;
I. Bauer, Raymond Augustine, 1916-
;
II. American Marketing Association. Media Reseach Committee
;
III. Title
.
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