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Your search for [subject]Brand name products -- Management returned 24 records. |
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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity.
by Aaker, David O.; New York: Free Press, 2004.
Subject: Brand name products -- Planning; Branding (Marketing); Brand name products -- Management; Brand name products -- Evaluation -- Management.
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Kellogg on branding : the marketing faculty of the Kellogg School of Management.
Hoboken, N.J.: Wiley, 2005.
Subject: Brand name products; Brankd name products -- Marketing; Brand name products -- Management; Customer relations -- Management.
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Color folders in the mind : a branding story : a metaphorical guide to tracking your brand anytime, anywhere.
by De Asis, Karen V.; Quezon City: The Author, 2007.
Subject: Brand name products; Advertising -- Psychological aspects; Brand name products -- Management.
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The Best of branding : best practices in corporate branding.
by Gregory, James R.; New York: McGraw-Hill, 2004.
Subject: Brand name products -- Management -- Case studies; Brand name products -- Marketing.
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Branding : [brand strategy, design and implementation of corporate and product identity].
by Vaid, Helen; London: Cassell Illustrated, 2003.
Subject: Brand name products; Brand name products -- Management; Brand name products -- Marketing.
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Building strong brands.
by Aaker, David A.; New York: Free Press, 1996.
Subject: Brand name products -- Management; Brand name products -- Valuation -- Management; Intangible property -- Valuation -- Management.
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The new strategic brand management : creating and sustaining brand equity long term.
by Kapferer, Jean-Noel; London: Kogan Page, 2008.
Subject: Brand name products -- Management.
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Top management forum : corporate brand management. _ APO Top Management Forum _ Corporate brand management.
Tokyo: Asian Productivity Organization, 2007.
Subject: Brand name products -- Management.
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Advanced brand management : from vision to valuation.
by Temporal, Paul; Singapore: Wiley, 2002.
Subject: Brand name products -- Management.
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The 22 immutable laws of branding : how to build a product or service into a world-class brand.
by Ries, Al; New York: Harper Collins, 1998.
Subject: Brand name products -- Management.
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