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  Search result  Your search for [subject]Brand name products -- Planning returned 1 record.  
     
  Book Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity.

by Aaker, David O.; New York: Free Press, 2004.

Subject: Brand name products -- Planning; Branding (Marketing); Brand name products -- Management; Brand name products -- Evaluation -- Management.

 
     
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