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  Search result  Your search for [subject]Broadcast advertising returned 25 records.  
 
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  Book Advertising in the broadcast media.

by Heighton, Elizabeth J.; Belmont, Calif.: Wadsworth Pub. Co., 1976.

Subject: Broadcast advertising; Advertising media planning; Advertising -- Research; Advertising -- Social aspects.

 
     
Relevance: 19.10%
 
     
  Book Broadcast advertising : a comprehensive working textbook.

by Zeigler, Sherilyn K.; New York: J. Wiley, 1984.

Subject: Broadcast advertising -- United States; Radio advertising; Television advertising.

 
     
Relevance: 18.05%
 
     
  Book Direct marketing through broadcast media : TV, radio, cable, infomercial, home shopping & more.

by Eicoff, Alvin.; Lincolnwood, Ill.: NTC Business Books, 1995.

Subject: Direct marketing; Advertising media planning; Broadcast advertising.

 
     
Relevance: 16.90%
 
     
  Book And now a few laughs from our sponsor : the best of fifty years of radio commercials.

by Oakner, Larry; New York: Wiley, 2002.

Subject: Broadcast advertising; Humor in advertising.

 
     
Relevance: 16.43%
 
     
  Book Copywriting for the electronic media : a practical guide.

by Meeske, Milan D.; Australia: Thomson/Wadsworth, 2009.

Subject: Advertising copy; Broadcast advertising.

 
     
Relevance: 15.83%
 
     
  Book Copywriting for the electronic media : a practical guide.

by Meeske, Milan D.; Belmont, Calif.: Wadsworth Pub., 1998.

Subject: Advertising copy; Broadcast advertising.

 
     
Relevance: 15.83%
 
     
  Book Copywriting for the electronic media : a practical guide.

by Meeske, Milan D.; Australia: Thomson/Wadsworth, 2003.

Subject: Advertising copy; Broadcast advertising.

 
     
Relevance: 15.83%
 
     
  Thesis Focused brand imaging as a short term strategy for Southern Broadcasting network (SBN-FM stations).

by Dinopol, Linnie M.; 2003.

Subject: Radio advertising; Broadcast advertising.

 
     
Relevance: 15.83%
 
     
  Book Copywriting for the electronic media : a practical guide.

by Meeske, Milan D.; Belmont, Calif.: Wadsworth Pub., 1987.

Subject: Advertising copy; Broadcast advertising.

 
     
Relevance: 15.83%
 
     
  Book Broadcast advertising copywriting.

by Hagerman, William L.; Boston: Focal Press, 1990.

Subject: Broadcast advertising; Advertising copy.

 
     
Relevance: 15.83%
 
     
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