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Business failures -- United States
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Classic failures in product marketing : marketing principles violations and how to avoid them
.
by
Hendon, Donald W.
; Wesport, Conn: Quorum Books, 1989.
Subject:
Business failures--United States
;
I. Title
;
Marketing--United States
;
New products--United States
;
Product management--United States
.
Add to Book Cart
Relevance: 20.30%
Classic failures in product marketing : marketing principles violations and how to avoid them
.
by
Hendon, Donald W.
; Subang Jaya: Hardknocks, 1989.
Subject:
Business failures -- United States
;
Marketing -- United States
;
New products -- United States
;
Product management -- United States
.
Add to Book Cart
Relevance: 20.03%
Power failure : the inside story of the collapse of Enron
.
by
Swartz, Mimi
; New York: Doubleday, 2003.
Subject:
Enron Corp
;
Energy industries -- Corrupt practices -- United States
;
Arthur Andersen & Co
;
Accounting firms -- Corrupt practices -- United States
;
Business failures -- United States -- Case studies
.
Add to Book Cart
Relevance: 18.68%
Marketing today : successes, failures, and turnarounds
.
by
Clark, John B., 1935-
; Englewood Cliffs, N.J.: Prentice Hall, 1990.
Subject:
Marketing -- United States -- Case studies
;
Business failures -- United States -- Case studies
;
Corporate turnarounds -- United States -- Case studies
;
Success in business -- United States -- Case studies
.
Add to Book Cart
Relevance: 18.13%
Conspiracy of fools : a true story
.
by
Eichenwald, Kurt, 1961-
; New York: Broadway Books, 2005.
Subject:
Lay, Kenneth L
;
Enron Corp. -- Corrupt practices
;
Energy industries -- Corrupt practices -- United States
;
Business failures -- United States
.
Add to Book Cart
Relevance: 17.42%
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