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Consumer satisfaction - Evaluation
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Managing customer value : creating quality and service that customers can see
.
by
Wood, Robert C.
; New York: Free Press, 1994.
Subject:
Consumer satisfaction - Evaluation
;
Marketing (Management)
;
Quality of products - Evaluation
.
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Relevance: 20.08%
Managing customer value : creating quality and service that customers can see
.
by
Gale, Bradley T.
; New York: Free Press, 1994.
Subject:
Quality of products -- Evaluation
;
Consumer satisfaction -- Evaluation
;
Marketing -- Management
.
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Relevance: 20.08%
SATISFACTION : a behavioral perspective on the consumer
.
by
Oliver, Richard L.
; New York: McGraw-Hill, 1997.
Subject:
Consumer satisfaction
;
Consumer satisfaction--Evaluation
.
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Relevance: 19.72%
Satisfaction : a behavioral perspective on the consumer
.
by
Oliver, Richard L.
; New York: McGraw Hill, 1997.
Subject:
Consumer satisfaction
;
Consumer satisfaction -- Evaluation
.
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Relevance: 19.72%
Measuring and managing customer satisfaction : going for the gold
.
by
Kessler, Sheila
; Fairfax, Va.: CEEM Information Services, 1996.
Subject:
Consumer satisfaction -- Evaluation
.
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Relevance: 19.26%
Handbook of customer satisfaction and loyalty measurement
.
by
Hill, Nigel, 1952-
; England: Gower, 2000.
Subject:
Consumer satisfaction -- Evaluation -- Handbooks, manuals, etc
;
Marketing research -- Handbooks, manuals, etc
.
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Relevance: 14.48%
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