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  Book Perspectives on methodology in consumer research /: by David Brinberg, ed.

by Lute, Richard J., eds.; Albany, New York: Springer-Verlag, 1986.

Subject: Consumers--Research--Addresses, essays, lectures; I. Brinberg, David; Marketing research--Addresses, essays, lectures; Motivation research (Marketing)--Addresses, essays, lectures.

 
     
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