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  Search result  Your search for [subject]Intangible property -- Valuation -- United States -- Management returned 1 record.  
     
  Book Managing brand equity : capitalizing on the value of a brand name.

by Aaker, David A.; New York: Free Press, 1991.

Subject: Brand name products -- Valuation -- United States -- Management; Intangible property -- Valuation -- United States -- Management.

 
     
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