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  Search result  Your search for [subject]Marketing -- Case studies returned 113 records.  
 
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  Book Cases in direct marketing.

by Brown, Herbert E.; Lincolnwood, IL, USA: NTC Business Books, 1996.

Subject: Direct marketing -- Case studies; Advertising, Direct-mail -- Case studies; Export marketing -- Case studies; Internet marketing -- Case studies; Marketing -- Case studies.

 
     
Relevance: 21.40%
 
     
  Book The IBM way.

by Rodgers, Buck.; New York: Harper & Row, 1986.

Subject: International business machines corporation; Marketing -- Case studies; Computers -- Marketing -- Case studies; Electronic office machines -- Marketing -- Case studies.

 
     
Relevance: 20.66%
 
     
  Book Marketing in private and public nonprofit organizations : perspectives and illustrations.

by Gaedeke, Ralph M.; Santa Monica, Calif.: Goodyear Pub. Co., 1977.

Subject: Nonprofit organizations -- Marketing -- Case studies; Government business enterprises -- Marketing -- Case studies.

 
     
Relevance: 18.90%
 
     
  Book Web visions : an inside look at successful business strategies on the Net.

by Marlow, Eugene.; New York: Van Nostrand Reinhold, 1997.

Subject: Business enterprises -- Computer networks; World Wide Web; Internet marketing -- Case studies; Internet advertising -- Case studies; Intranets (Computer networks) -- Case studies; Web servers -- Management -- Case studies; Executives -- United States -- Interviews.

 
     
Relevance: 18.48%
 
     
  Book Cases in consumer behavior /: by F. Stewart DeBruicker.

by Ward, Scott; Englewood Cliffs, N.J: Prentice-Hall, 1980.

Subject: Consumers--Case studies; I. Title; Marketing research--Case studies; Motivation research (Marketing)--Case studies.

 
     
Relevance: 18.37%
 
     
  Book The IBM way : insights into the world's most successful marketing organization.

by Rodgers, F. G., (Francis G.); New York: Harper & Row, 1986.

Subject: International Business Machines Corporation; Computers -- Marketing -- Case studies; Electronic office machines -- Marketing -- Case studies.

 
     
Relevance: 18.26%
 
     
  Book Leadership in action : tough-minded strategies from the global giant.

by Maucher, Helmut.; New York: McGraw-Hill, 1994.

Subject: Nestle Company -- Management; Food industry and trade -- Switzerland -- Management -- Case studies; Food -- Marketing -- Case studies; International business enterprises -- Switzerland -- Management -- Case studies; Strategic planning -- Switzerland -- Case studies.

 
     
Relevance: 18.15%
 
     
  Book Food and agribusiness marketing in Europe.

New York: International Business Press, 1993.

Subject: Food industry and trade -- Europe -- Case studies; Farm produce -- Europe -- Marketing -- Case studies; Agricultural industries -- Europe -- Case studies.

 
     
Relevance: 18.09%
 
     
  Book Cases in consumer behavior.

by Debruicker, F. Stewart; Englewood Cliffs, N.J.: Prentice-Hall, 1986.

Subject: Consumer -- Case studies; Marketing research--Case studies; Motivation research (Marketing)--Case studies.

 
     
Relevance: 17.58%
 
     
  Book Strategic marketing problems : cases and comments :.

by Kerin, Roger A.; Boston: Allyn and Bacon, 1990.

Subject: Marketing -- Decision making -- Case studies; Marketing -- Case studies.

 
     
Relevance: 17.36%
 
     
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