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Marketing -- Management -- Addresses, essays, lectures
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International marketing : managerial perspectives
.
by
Jain, Subhash C., 1942-
; Boston: CBI Pub. Co., 1979.
Subject:
Export marketing -- Management -- Addresses, essays, lectures
;
International business enterprises -- Management -- Addresses, essays, lectures
.
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Relevance: 26.70%
Marketing and the social environment: a readings text
.
by
Berry, Leonard L
; New York: Petrocelli Books, 1973.
Subject:
Marketing -- Social aspects -- Addresses, essays, lectures
;
Marketing management -- Addresses, essays, lectures
.
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Relevance: 26.33%
Readings in marketing strategy
.
by
Cook, Victor J.
; CA: The Scientific Press, 1989.
Subject:
Marketing -- Management -- Addresses, essays, lectures
;
Marketing -- Addresses, essays, lectures
.
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Relevance: 24.16%
Managerial marketing policies and decisions
.
by
Meloan, Taylor W., comp.
; Boston: Houghton Mifflin, 1970.
Subject:
Marketing -- Addresses, essays, lectures
;
Marketing -- Management -- Addresses, essays, lectures
.
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Relevance: 24.16%
Marketing effectiveness, insights from accounting and finance
.
by
Shapiro, Stanley J.
; Boston: Allyn and Bacon, 1984.
Subject:
Marketing -- Management -- Addresses, essays, lectures
.
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Relevance: 23.63%
Readings in marketing management
.
by
Kotler, Philip
; Englewood Cliffs, N.J.: Prentice-Hall, 1989.
Subject:
Marketing management -- Addresses, essays, lectures
.
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Relevance: 23.63%
Management perspectives in marketing
.
by
Boone, Louis E.
; Encino, Calif.: Dickenson Pub., 1972.
Subject:
I. Title
;
Marketing management--Addresses, essays, lectures
.
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Relevance: 23.38%
Analytical marketing management / by P. Doyle ... [et al.]
.
London: Harper & Row, 1974.
Subject:
I. Doyle, Peter
;
Marketing management--Addresses, essays, lectures
.
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Relevance: 23.13%
Marketing management : readings in operational effectiveness / Stanley J. Shapiro, Jean-Charles Chebat
.
by
Shapiro, Stanley J.
; New York: Harper & Row, 1974.
Subject:
I. Chebat, Jean-Charles
;
II. Title
;
Marketing management--Addresses, essays, lectures
.
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Relevance: 22.41%
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