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  Search result  Your search for [subject]Mental accounting returned 2 records.  
 
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  Electronic Resource Mental accounting and small windfalls: evidence from an online grocer.

by Beshears, John; Amsterdam: Elsevier Ltd, 2009.

Subject: Social sciences; Mental accounting; Windfalls; Marginal propensity to consume; Coupons.

  
     
Relevance: 10.78%
 
     
  Electronic Resource Evaluation periods and asset prices: myopic loss aversion at the financial marketplace.

by Levit, Boris; Amsterdam: Elsevier B.V, 2009.

Subject: Social sciences; Equity premium; Financial markets; Loss aversion; Mental accounting; Myopic loss aversion; Prospect theory.

  
     
Relevance: 9.45%
 
     
 
         
         
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