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Motion pictures -- United States -- Marketing
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Movie money : understanding Hollywood's (creative) accounting practices
.
by
Daniels, Bill
; Los Angeles: Silman-James Press, 1998.
Subject:
Motion picture industry -- United States -- Finance
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Motion pictures -- United States -- Marketing
.
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Brand Hollywood : selling entertainment in a global media age
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by
Grainge, Paul, 1972-
; London: Routledge, 2008.
Subject:
Motion pictures -- United States -- Marketing
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Corporate image
;
Brand name products
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Relevance: 22.03%
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