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Product management -- United States
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Classic failures in product marketing : marketing principles violations and how to avoid them
.
by
Hendon, Donald W.
; Wesport, Conn: Quorum Books, 1989.
Subject:
Business failures--United States
;
I. Title
;
Marketing--United States
;
New products--United States
;
Product management--United States
.
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Relevance: 18.62%
Classic failures in product marketing : marketing principles violations and how to avoid them
.
by
Hendon, Donald W.
; Subang Jaya: Hardknocks, 1989.
Subject:
Business failures -- United States
;
Marketing -- United States
;
New products -- United States
;
Product management -- United States
.
Add to Book Cart
Relevance: 18.37%
America's stupidest business decisions : 101 blunders, flops, and screwups
.
by
Adler, Bill, 1956-
; New York: Quill, 1997.
Subject:
Consumer goods -- United States
;
Product management -- United States
;
Brand name products -- United States -- Marketing
.
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Relevance: 18.12%
Management of design : engineering and management perspectives
.
Boston: Kluwer Academic Publishers, 1994.
Subject:
New products -- United States -- Management -- Congresses
;
Product management -- United States -- Congresses
;
Design, Industrial -- United States -- Congresses
.
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Relevance: 17.11%
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