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Target marketing
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Marketing strategy and competetive positioning
.
by
Hooley, Graham J.
; London: Prentice-Hall, 1998.
Subject:
Target marketing
;
Marketing -- Management
.
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Relevance: 15.87%
Global marketing and advertising : understanding cultural paradoxes
.
by
Mooij, Marieke K. de, 1943-
; Thousand Oaks, Calif.: Sage, 2005.
Subject:
Target marketing -- Cross-cultural studies
;
Advertising -- Cross-cultural studies
;
Consumer behavior -- Cross-cultural studies
.
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Relevance: 10.66%
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